YOU THINK A CAUSED B, BUT HOW CAN YOU TELL?
(This is a guest blog from Steve Hacking CEO at Kardelen Training) Here’s an obvious improvement, and a clear cause of that improvement. The stimulus of the espresso really caused an improvement in the...
View ArticleTHE GIANT RETURNS ON GETTING A BIT BETTER
A guest blog from Steve Hacking CEO at Kardelen THE GIANT RETURNS ON GETTING A BIT BETTER Bad Ideas Designed To Stop People Thriving: #1, The Learning Curve Think about developing a skill, and you...
View ArticleMe See – MECE – Do you?
What is MECE (pronounced, me see)? And how does it help consultants solve problems? And how could it help agencies win more pitches? MECE stands for Mutually Exclusive and Collectively Exhaustive. It...
View ArticleThe need to avoid binary thinking in presenting
Behavioural Economics (BE) dominates the strategic thinking in many agencies today. Hardly surprising, as BE focuses on human behaviour being non-rational / emotional. Much of modern advertising...
View ArticleSwinging for the bleachers – the case for experimenting.
How would you play baseball differently if the cost of swinging and missing was tiny, i.e. 100 strikes and you’re out, not 3? My guess is you’d change style and swing more aggressively, more often,...
View ArticleA Golden Rule for Experiments – Only Bother with Big Effects
Experimenting Good; Copying Amazon & Google Bad Running constant experiments is an excellent way to navigate through a complex uncertain world. It helps keep things fresh, helps you be daring and...
View ArticleDo Polarised Views Get More Attention? A Twitter Experiment.
Here’s a bit of modern received wisdom: in a loud world with all kinds of competing, shouting voices you need to be bold and polarised to get any attention. Lots of people say this as if it’s a fact....
View ArticleFear of Exponentials
In an environment of general anxiety, concern about the future, and morbid fascination with charts that show relentlessly rising illness and death, I want to give a view about what we can and can’t...
View ArticleLosing Perspective About Big Events
Apparently the world will never be the same again. Experts and average Joes keep telling us so. And only a handful of iconoclasts (or sociopaths depending on where you stand) are countering this...
View ArticleHealth, Wealth or Freedom?
AN IMPORTANT & BADLY DESIGNED SURVEY There’s a massive survey being done in three countries that’s trying to act as a bellwether for people’s views on Coronavirus priorities. I genuinely hope it...
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